Your parent isn't ready for assisted living. They're not safe alone, either.
In-home care fills the gap. We'll help you figure out what kind, how much, and which local agency in 10 minutes — free.
- Honest pricing — no salesy directory routing, no "call for a quote"
- Match with 2-3 vetted agencies in your zip code
- Free 10-minute consultation, on your schedule
Or call +1 (480) 462-7043
Free · No obligation · We're paid by the agencies, not by you
Three steps, no rush.
A 10-minute call when it's convenient.
We're not in a hurry. Tell us about your parent, where they are now, what's worrying you. We listen.
A breakdown of options.
We talk through what kind of help they probably need (a few hours a day? overnight? full live-in?), what it'll cost, what insurance might cover, and what the alternatives are (assisted living, family caregiving, etc.). No pitch.
When you're ready, we match you to local agencies.
You don't have to decide on the call. Many families call us and don't take action for six months. We'll send a follow-up email and you reach back out when the time is right.
What home care actually costs in 2026.
Most families don't know what home care costs because almost no agency lists prices on their website. Here's the truth.
Annual cost ranges
- 24 hr/week (a few hours each day): ~$41,000/year
- 40 hr/week (8 hrs weekday): ~$68,000/year
- Live-in: ~$120,000/year
- 24-hour care: ~$200,000+/year
What changes the price
- City (Boston runs 30% more than Atlanta)
- Caregiver experience and training
- Whether you need certifications (CNA, HHA, dementia training)
- Holidays, nights, weekends (often 50%+ premium)
- Live-in vs. shifts
Insurance, savings, and what doesn't work.
- Most families pay out-of-pocket. About 70% of US home care is private pay.
- Long-term care insurance often covers it. Check your policy for "home care benefit" and "elimination period."
- Medicaid waivers sometimes cover it, depending on your state.
- VA Aid & Attendance covers it for eligible veterans and surviving spouses.
- Medicare does NOT cover non-medical home care. It only covers short-term skilled home health (after a hospitalization, with a doctor's order, for a fixed number of days).
Three different things people call "senior care."
Home care
The broad category — non-medical help in the home. Bathing, cooking, companionship, light housekeeping, transportation. Pays out of pocket or with LTC insurance.
Home health
Medical care delivered at home — wound care, physical therapy, IV antibiotics, nursing visits. Requires a physician's order. Medicare covers it short-term.
Assisted living
A residential facility where your parent lives full-time. Includes meals, activities, medication management, and some hands-on help. Usually $4,000-$6,500/month.
Memory care
Assisted living for dementia patients with locked or secured units. $6,000-$13,000/month.
Most families end up using a combination over time — home care for a year or two, then assisted living, then maybe memory care.
Why we're different.
What people ask before they call.
What if I'm just researching and not ready to sign up?
Perfect. About 60% of our calls are research calls. We'll answer your questions and not push.
Do you cover the whole United States?
We're focused on top-30 metro areas where we have at least three vetted agency partners. Outside those areas we can usually still help, but our network is thinner.
What does "vetted" actually mean?
We check (1) state licensing, (2) Better Business Bureau records, (3) current insurance, (4) the actual caregiver count and turnover rate, (5) what other clients have said. Agencies that drop below our standards on call-answer rate, complaint resolution, or caregiver retention get removed.
How do you make money?
Agencies pay us when we send them a client who signs. The fee is fixed, not a percentage, so we don't make more by sending bigger contracts. The family pays us nothing.
Can I just hire a caregiver directly without an agency?
Yes — through Care.com or word-of-mouth. It's cheaper (no agency markup) but you become the employer (taxes, payroll, workers' comp, scheduling, backup if they call out). Agencies handle all that. We can talk through which is right for your situation.
Will you check back in if I'm not ready right now?
Yes — we have a soft follow-up after 30 days, then 90 days, then quarterly. You can opt out anytime. Most families come back after a fall or a hospitalization, but a meaningful number plan ahead.
Ten minutes. No rush. No pressure.
When your parent eventually needs help, we'll be the people you call.
Schedule a 10-minute call →Or call +1 (480) 462-7043